How to Be Great at the Stuff You Hate

How to Be Great at the Stuff You Hate You Have To Do It You Might As Well Enjoy ItNo One Likes A Pushy, Smarmy Salesman No One Wants To Be That Guy But Most Of Us Need To Sell To Some Extent How Else Can We Get Any Business We All Have To Do It Now, Whether We Re Lawyers, Accountants Or Start Ups But Don T Despair There S No Need To Go On Some Cringey Sales Training Day How To Be Great At The Stuff You Hate Shows You How To Develop All The Skills You Need To Sell Yourself, Your Business And Your Ideas So Ditch The Dread, Forget The Fear And Start Enjoying Yourself Selling Isn T Something You Do To People, It S Not Some Dark Art Practised By Pushy And Manipulative People It S A Process, It S A Relationship It S Fun All You Need To Do Is Cut The Crap, Be Yourself And Win Some BusinessHow To Be Great At The Stuff You Hate Shows You How To Pull Together A Target List Who Do You Want To Approach And Do Business With Connect With Those People Writing Letters Emails Master Meeting And Networking Conquering Small Talk Follow Up Once You Ve Chatted To SomeoneAsk For What You Want

Is a well-known author, some of his books are a fascination for readers like in the How to Be Great at the Stuff You Hate book, this is one of the most wanted Nick Davies author readers around the world.

[PDF / Epub] ☄ How to Be Great at the Stuff You Hate  By Nick Davies –
  • Paperback
  • 204 pages
  • How to Be Great at the Stuff You Hate
  • Nick Davies
  • English
  • 19 May 2018
  • 9780857082435

10 thoughts on “How to Be Great at the Stuff You Hate

  1. says:

    A appropriate title for this book would be A Guide to Etiquette in Business Courtship, as its primary focus is the dance between salesperson and potential buyer, a dynamic which the author repeatedly likens to romantic wooing This analogy doesn t sit well with me when I meet with a bookstore manager to discuss him her stocking my novel, I don t want to feel even on a metaphorical level like I m trying to get into that manager s pants The salespeople I ve encountered fall into five main categories A detached and aloof and obviously in the wrong job B overly friendly, but lacking authenticity C flirtatious and touchy D communicative, professional, factual and to the point E borderline stalker who won t take no for an answer I ll give an anecdotal example of this archetype later How to Be Great at The Stuff You Hate The Straight Talking Guide to Networking, Persuading and Selling is far removed from my usual reading fodder As a writer who loves the creative process but cringes at the idea of pushy sales, I thought the book might improve my attitude towards selling It achieved this to a degree The early chapters make a watertight case for sales role as a vital force in the world economy By challenging negative stereotypes about selling, chapter one seeks to convince the reader that most people in sales jobs are honest, driven individuals with integrity Having overturned unpalatable perceptions of salespeople and their practices, Nick Davies undoes some of that good work by patronising the reader on a far too frequent basis throughout the rest of the book Not only do most of his sample letters, e mails, phone scripts and templates for face to face conversations come across as smarmy and transparently manipulative, they presume that the readers of his book are at best socially inept, or at worst village idiots The book does contain valuable practical advice on creating and maintaining relationships with potential and actual customers, along with many reminders to follow up at every stage Davies points out that the relationship between buyer and customer will just like the relationship between husband and wife go off the boil if taken for granted This is common sense, perhaps, but as the saying goes the strangest thing about common sense is that it s not so common.Davies drives home the importance of organising face to face meetings with prospective customers, backing up his assertion with empirical proof Albert Merhabian, Professor Emeritus of Psychology at UCLA, conducted research which determined that listeners unconsciously analyse a speaker s communication, giving 7% attention to the actual words spoken, 38% attention to pitch, tone, pace and volume of the voice, and 55% attention to the speaker s body language If these percentage ratios apply across the board, give or take a few per cent, it does indeed put a seller in an advantageous position if s he can sell face to face rather than via e mail, cold calls or other impersonal methods Davies has learned from experience that being affable is the most important facet of selling people buy from people they like He believes that potential customers who are awkward should be left behind, as they are trouble than they re worth, and take up valuable time that could be profitably spent securing new business or enhancing existing business relationships How s this for a piece of Zen business wisdom Read the signs, ladies and gents if they re getting on your nerves now, you can bet they ll be doing it in the future Ditch them, now NEXT The book will help anyone with a product service to sell but no knowledge of sales The techniques Davies imparts are tried, tested, and learned from decades of experience as both lawyer and entrepreneur Trained salespeople won t learn anything new from Davies s book, although it may still be useful to them, as it ll either confirm that their business practices are sound or it ll highlight how their existing actions could be improved And now to my anecdote If you re only interested in the book review, stop reading now Otherwise, read on MacDuffThe following story which is linked to one of the book s key principles involves a salesperson who should have shouted, Next but didn t, as she was determined to secure a sale, no matter what A few years ago, I managed a newly opened gym that received an infuriating amount of unsolicited phone calls, mostly from salespeople who wanted to organise a meeting with the gym owner and or the person who controlled its purse strings The owner was rarely in the building, as he left the day to day running of the gym to me I explained this to the salespeople, but most of them phoned back on a regular basis, hoping to catch the owner Within the gym s first few months, the volume of incoming calls increased to the point where it cut into my working day and pissed me off too Most days after working at the gym, I sat in the coffee shop next door, where my friend Jim worked When I told Jim about the insane volume of sales calls the gym was receiving, he said, Do what I do Tell them that Arthur Zamoyski makes all the decisions Then say that he doesn t like people and refuses to speak to any That flummoxes most salespeople They re unprepared for that response, so they stutter and stammer and generally give up at that exact moment The persistent ones call back at a later date and ask for Arthur Zamoyski When this happens, remind them that Arthur hates people, especially salespeople A few inquisitive folk will ask how it s possible for Arthur to run a business with that kind of attitude, at which point you say that it s none of their business I asked, Isn t it easier just to tell salespeople that you re not interested in buying from them Jim shook his head No If you do that, the pushy ones will try to change your mind Even most of the non pushy ones will make follow up calls in the future, and these will continue ad infinitum I told Jim, There s one problem with this Arthur Zamoyski idea I don t lie As a child, I told some lies, as all children do, but I always felt awful afterwards Now I just don t do it Jim replied, Arthur Zamoyski is a fictitious character whom I created to reduce the hassle in my working day Recruiting him into your organisation isn t lyingyou d just be borrowing my creation I could see some warped logic in Jim s argument, so I decided to employ Arthur Zamoyski as man in charge of all buying related decisions Arthur s first two months in my employ were a runaway success The unsolicited sales calls stopped All but one, that isone saleswoman had fallen in love with Arthur Initially, her calls came in every day, sometimes twice a day With each successive call, her anticipation grew Despite never having met Arthur Zamoyski primarily due to him not existing , she began to talk of him as if he were an old friend Comments like, Och, he s an elusive character, that Arthur, and, He s a terrible manalways on the go, became commonplace I mentioned this to Jim, who said, I ll give you Arthur s itinerary for the next month You can tell this saleswoman what he s up to, and keep her at arm s length that way Over the next couple of months, Arthur Zamoyski went hang gliding in Peru, conducted a bomb defusing course in Northern Ireland, started an animal charity in Paraguay, opened seventeen new gyms around the globe, and became a Commandeur des Arts et des Lettres in France Rather than dissuading the smitten saleslady, Arthur s world travelling ways convinced her that he must be a man of complexity and mystery I detected the unmistakable tone of love growing stronger in her voice with each phone call At this point, I knew things had gone too far, so I spoke again to Jim He served up a coffee and glared at me over the top of his glasses There s only one thing to do, he said I m going to kill Arthur Zamoyski Shocked, I boomed, Noooooooo That s murder Then, remembering that Arthur didn t exist, I began to feel rather silly It s the only thing we can do, explained Jim I invented Arthur Zamoyski From this moment on, I uninvent him Arthur is no Goodbye, old friend You have served us well When I delivered the news of Arthur s demise to the eager saleslady, she broke down into tears After gathering herself, she sobbed, He was a great man Selfless, compassionate and a tireless worker I agreed, feeling my own eyes filling up over the loss of this great fictitious man She never called back The moral of the story, I guess, is know when to say, Next

  2. says:

    I really enjoyed this book I ve been reading a large number of books on Networking and Sales of late, and this is one of the few that I didn t end up glossing through It was engaging and had a good amount of life experience and entertainment throughout the book As many of the reviews pointed out, yes it is geared towards British networking, but at the same time, a lot of the concepts can be applied in any country, so it hardly matters Take it with a grain of salt, or add it as a memorable trait when you network Don t discount a book just because it was written for a particular audience, use it to your advantage.

  3. says:

    Contains nuggets of advice on business etiquette but some parts of the book are too UK centric to be useful.

  4. says:

    Not the book I thought it would be from the title, but interesting all the same How to sell network for people who aren t trained in networking marketing Read for a freelance project.

  5. says:

    I was looking for a good book on networking I m an attorney in a job I m not enad with and am looking to jump to another position still a lawyer, but somewhere else, working in a different area of law Everything you read and hear about landing a new position comes down to networking, and I hate it, partially just because I m not good at it To this book s credit, there is a good chapter on networking Plenty of stuff to take away and apply as you see fit The rest of the book, though, comes across as a salesperson trying to sell you something in this case, his own version of selling things.Davies s methods may work They may be wonderful The prose comes across like a salesman trying for the sale, though, and it s far too often vague, giving you the broad, confidence boosting generic statement but not going through the most uncomfortable aspects point by point Then again, maybe I m not the target audience here.As far as broad statements go, Davies has done something pretty solid here There is little in this book that covers what to say when you actually have the person in the room, but I ll give it to him, I can see much of this working to get you in the room So, worth the quick read, but it will only help with the stuff you dislike the stuff you truly hate is left for you to work out on your own.

  6. says:

    This book seemed to offer good advice on how to sell and develop business although I haven t tried anything out It seemed to break things down into easy steps and I m sure it would make me feel confident when selling Personally, I didn t like the tone of the book, it did feel like it was written by an over friendly sales person I m not sure I d want to be Nick Davies friend but I think he has some very good advice that s worth listening too.

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