There Are Laws Of Nature, So Why Shouldn T There Be Laws Of Marketing As Al Ries And Jack Trout The World Renowned Marketing Consultants And Bestselling Authors Of Positioning Note, You Can Build An Impressive Airplane, But It Will Never Leave The Ground If You Ignore The Laws Of Physics, Especially Gravity Why Then, They Ask, Shouldn T There Also Be Laws Of Marketing That Must Be Followed To Launch And Maintain Winning Brands In The 22 Immutable Laws Of Marketing, Ries And Trout Offer A Compendium Of Twenty Two Innovative Rules For Understanding And Succeeding In The International Marketplace From The Law Of Leadership, To The Law Of The Category, To The Law Of The Mind, These Valuable Insights Stand The Test Of Time And Present A Clear Path To Successful Products Violate Them At Your Own Risk.
Al Ries is a marketing professional and author He is also the co founder and chairman of the Atlanta based consulting firm Ries Ries with his partner and daughter, Laura Ries Along with Jack Trout, Ries coined the term positioning , as related to the field of marketing, and authored Positioning The Battle For Your Mind, an industry standard on the subject.Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963 The agency later changed to a marketing strategy firm, Trout Ries.In 1972, again cooperating with Trout, Ries co authored a three part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine, promoting their concept of positioning.In 1994, Ries founded Ries Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999 Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.
- 143 pages
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
- Al Ries
- 05 May 2019 Al Ries