The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingA New Product, A New Service, A New Company, A New Division, A New Organization, A New Anything Where There S A Will, Here S The Way It Begins With A Dream That Just Won T Quit, The Once In A Lifetime Thunderbolt Of Pure Inspiration, The Obsession, The World Beater, The Killer App, The Next Big Thing Everyone Who Wants To Make The World A Better Place Becomes Possessed By A Grand IdeaBut What Does It Take To Turn Your Idea Into Action Whether You Are An Entrepreneur, Intrapreneur, Or Not For Profit Crusader, There S No Shortage Of Advice Available On Issues Such As Writing A Business Plan, Recruiting, Raising Capital, And Branding In Fact, There Are So Many Books, Articles, And Web Sites That Many Startups Get Bogged Down To The Point Of Paralysis Or Else They Focus On The Wrong Priorities And Go Broke Before They Discover Their Mistakes In The Art Of The Start, Guy Kawasaki Brings Two Decades Of Experience As One Of Business S Most Original And Irreverent Strategists To Offer The Essential Guide For Anyone Starting Anything, From A Multinational Corporation To A Church Group At Apple In The S, He Helped Lead One Of The Great Companies Of The Century, Turning Ordinary Consumers Into Evangelists As Founder And CEO Of Garage Technology Ventures, A Venture Capital Firm, He Has Field Tested His Ideas With Dozens Of Newly Hatched Companies And As The Author Of Bestselling Business Books And Articles, He Has Advised Thousands Of People Who Are Making Their Startup Dreams Real From Raising Money To Hiring The Right People, From Defining Your Positioning To Creating A Brand, From Creating Buzz To Buzzing The Competition, From Managing A Board To Fostering A Community, This Book Will Guide You Through An Adventure That S Art Than Science The Art Of The Start I think this is one of the best startup books out there and Kawasaki s best book But it s not a book for everyone.The focus is on tech entrepreneurs While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.Another thing about this book parts of it contain advice for those seeking funding from angel and VC investors Since that covers a tiny percentage of the entrepreneurial population, it s really targeted toward a narrow niche However, even if you choose never to seek investment funding, I still recommend the book Why Because investors ask hard questions The kind of thinking you need to do to satisfy investors, is actually the kind of rigorous thinking entrepreneurs should do for themselves I mean, why fool yourself about the market potential for your startup, or about whether you ve even thought through expense projections The book is written in a snappy take no prisoners style At times it s sarcastic and snarky You won t get a lot of coddling or sympathy in this book If you re looking for moral support, or gentle mentoring, or nurturing pats on the back to encourage you along well, you re not going to find much of that here No, Art of the Start is like a kick in the pants But sometimes a kick in the pants is exactly what a startup entrepreneur needs. I m utterly bewildered by the high ratings and rave reviews this book is getting I m not seeing anything that s new or thought provoking from it and, instead, the book seems to hop randomly around the topic of startups without getting particularly deep into anything A lot of it seems to be taken from the ideas of others, such as The Lean Startup and the works of Seth Godin, but at least Kawasaki attributes these ideas to them and refers to their books, so at least his readers can go off and read something with meat.Take, for example, the chapter called the Art of Evangelizing, in which Kawasaki suggests that in order to get a standing ovation when public speaking, you should have something interesting to say when encouraging evangelists you should assign tasks and expect them to get done you should also ask for help He also gives some advice on writing emails, slotted into the chapter on evangelizing without any obvious reason like so much elsewhere in the book Kawasaki suggests that we shouldn t write in caps and we should answer emails within 48 hours I could go on, but suffice it to say, when I read books like these my highlighter is usually spraying ink all over the page but not for this book.Some of it is also contradictory He suggests bootstrapping snd avoiding external funding, before launching into a chapter on getting external funding He advocates an MVP, but then talks about the need to launch a complete and deep feature rich product Some of it is such common sense advice that it s almost pointless wasting paper and printing ink, such as sweat the big stuff like developing and selling your product rather than getting business cards printed.My one takeaway idea from the book is that we should focus on adoption of a product, not scaling Hence the 2 star But perhaps someone could enlighten me as to why so many people rate this with a 5.0 There s so much that s better in this field. Not bad, but focused on a very niche market The Art of the Start by Guy Kawasaki is subtitled The Time Tested, Battle Hardened Guide for Anyone Starting Anything Unfortunately, that isn t entirely true, unless you consider reading only the chapters that pertain to you The book does have a very specific audience in mind, and the subtitle should have been How to take your start up business idea and use venture capital to become the next Apple Nike Coke Microsoft Like I said, pretty niche, and not for Anyone Starting Anything There is no nonsense advice on partnerships, bootstrapping, seeking venture capital, marketing, etc Nothing you won t find in other books, but Guy does add a healthy dose of realism, and his writing is fresh, insightful and easily accessible Chapter 11, The Art of Being a Mensch really should be required reading for Anyone Starting Anything, and should be read First, before the rest of the book.Guy Kawasaki was one of the individuals responsible for the success of the Macintosh computer and currently works in a venture capital group So he definitely has the credentials to back up his writing He has seen firsthand what it takes to take a startup into a mega corporation. A book by Guy Kawasaki is always a fun read Kawasaki has a great sense of humor and is not afraid to speak his truth The Art of the Start and Rob Adams A Good Hard Kick in the Ass are two of my favorite books about the process of starting a company Both authors speak their truth.Kawasaki has an innate sense of how much information the brain can absorb at any one time This book is composed of lots of digestible nuggets of advice, which he brings to life with stories and quotations Kawasaki s use of language is loose and informal, and makes you feel like he is having a relaxed conversation with you This book is easy to read and well organized.Kawasaki was one of my role models for Great from the Start I admire the comfort and ease of his communication style He has high emotional intelligence and makes a strong heart to heart connection with his readers and those who hear his presentations He is an effective communicator and a maven of marketing His playful sense of humor makes his writer s voice comfortable to follow His perspective provides insight into how to connect with audiences and customers. . I m honestly quite confused by the high ratings, and unfortunately, I ll be adding an unpopular opinion I found this to be entirely too lazy It s a collection blog posts copied and pasted into book form Did anyone else notice when the copyeditors didn t even take the time to convert lines like Check out the source by clicking here into footnoted links, which would at least allow us to write the link into an address bar to see it ourselves I would jokingly poke the pages and shout DARN INTERWEBS ARE OUT AGAIN, simply out of frustration at it s poor copyediting For introductory reference books, there are many better options IMHO i.e David Rose s Startup Checklist, or even the Dummies collection Small Business, Starting and Running a Business, Venture Capital, Successful Online Startups since at least they re thorough with copyediting and provide solid, well reviewed content with references galore. I picked this book up earlier in the year while browsing in the bookstore That s partly why I picked up the book I succumbed to a dangerous moment Putting me in a bookstore is like putting an alcoholic in a bar we re both going to get something.Yet I also found the subtitle enchanting The Time Tested, Battle Hardened Guide for Anyone Starting Anything I was initially intrigued by the idea of starting my life over again, so I sat down on the floor in the bookstore aisle to see what this book had to offer.I was immediately impressed by Kawasaki s tone and style He s very down to earth and practically minded I knew without reading very far that I could potentially use this book some day, so I purchased again Again, putting me in a bookstore It was months later that I actually picked up to read all the way through I wasn t ready before when I started reading it in the bookstore Now after reading books to formulate my own career plan and feeling energized about the prospect of being my own boss, I was ready.And Kawasaki did not disappoint There is a saying, a very old saying, quoted in one of my favorite films of all time The Mask of Zorro When the pupil is ready, the master will appear Kawasaki is clearly a master His practical style revealed a no nonsense approach to business, and he uses real life examples from both his experience and the experience of the common person to expound and further clarify his concepts.And he starts right from the start by discussing the importance of meaning in what we do Meaning is not about money, power, or prestige It s not even about creating a fun place to work Among other meanings of meaning are to make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good Goals such as these are a tremendous advantage as you travel down the difficult path ahead making meaning is the most powerful motivator there is It caused me to reflect on the meaning I am creating with my business.Of course, Kawasaki is a venture capitalist, and while I appreciated his rubber hits the road approach, some of his counsel regarding approaching venture capitalists did not ring with me But that is simply because I never planned on seeking venture capital to formulate my business Even with that proviso, I could see that the advice he gives in that regard is as solid as the rest.The book is a very easy read I devoured it in three settings yet very hands on in its approach If you want fluff, this is not the book for you If you want feel good mush, seek it elsewhere because you won t find it here But if you want real, if you want what you to do to contribute to making this world a better place, then I highly recommend this book. Hmm Pretty boring for a book that is suppose to light a fire The real art of starting is starting, which I did, I just couldn t finish it. My head is about to explode I am only half way through The Art of the Start 2.0 and it has put so much information into my head it is about to explode and I had to pause here and write this review I don t often do reviews before I finish the book but this is an exception because this is an exceptional book There is so much valuable information contained in this book if you have already started or are thinking about starting your own business you need to get your copy today Use it as a reference or read it from beginning to end You will learn something that will help you in your venture guaranteed.The author s goal is to make entrepreneurship easier for you and, if you read what he says and then do it he will have succeeded and you will be well on your way to success too.I did not read Version 1 but have run my own consulting company of one back around the turn of the century during the Y2K boom or crisis, depending on your perspective, and wish I had known then what I know now after reading this book I am sure there are nuggets of wisdom to come in the second half of the book but, even if not, it was still worth the small investment if I get nothing else from it.He states it better than I could when he says, Entrepreneurship is about doing, not learning to do If your attitude is Cut the crap let s get going, you re reading the right book by the right author Just a few of the subjects you will learn about are 1 premortems, 2 why a Morpheus and a devil s advocate are not the same thing, 2 why it is important to hire people better than yourself, 3 what a MVVVP is and why you need one You might also be surprised, as I was, with what kind of smartphone Guy Kawasaki uses.So, in case you did not get the gist of what I am trying to say here, I really like this book and believe you will too but you have to get your own copy to find out for yourself Don t delay Get it today

I was born in Honolulu, Hawaii in 1954 My family lived in a tough part of Honolulu called Kalihi Valley We weren t rich, but I never felt poor because my mother and father made many sacrifices for my sister and me My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.I attended Iolani School where

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  • Hardcover
  • 240 pages
  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
  • Guy Kawasaki
  • English
  • 02 December 2018
  • 9781591840565

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